Toyota

Toyota Motor Italia officially represents the Toyota and Lexus brands in Italy. It has been operating in Italy since 1989 and represents a point of reference for reliability, quality, safety and technological innovation. In their 'Environmental Challenge 2050' plan, the company set its focus on the development of new products and technologies that benefit individuals and communities, and on promoting one's understanding of nature, with the aim of helping it. To support these efforts, for example, they have developed the Full Hybrid Electric technology, which is able to ensure high performance and great driving pleasure, with reduced fuel consumption and emissions.

N. of trees planted 214
Beneficiary farmers 12
Forestry project Kenya

Brief

Toyota Motors Italia wanted to increase the green perception of its brand and to communicate it to its employees, in particular reporting on the results on its long-term sustainability goals as set in their Environmental Challenge 2050 plan.

Concept

To engage their employees, the Toyota Forest was created and a tree was given to each employee for their birthday. The Toyota Forest is a tangible sign of Toyota Italia's commitment to the planet and its protection, in compliance with the Environmental Challenge 2050.

Created by Treedom

Competition

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Web development

Graphics and text development for the initiative

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Communication

Mail communication to all recipients.

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Media plan

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Eco gadget

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Emissions estimate

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Carbon footprint

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Copy/Storytelling

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Photo/Video

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