Sofidel

Sofidel Group is one of the world-leading producers of tissue paper for hygienic and domestic use: toilet paper, kitchen towels, paper tissues, tissue paper. Member of the Global Compact and the international WWF Climate Savers program, the Sofidel Group considers sustainability a strategic growth factor and is committed to promoting socially and environmentally responsible development.

N. of trees planted 6.494
Beneficiary farmers 230
Forestry project Haití, Kenya, Senegal

Brief

Sofidel wanted to organize an event for its suppliers with the aim of celebrating the environmentally-focused activities carried out with them. The event was conceived as an evening during which prizes would be awarded for various supplier categories, based on their adherence to the environmental standards of the Sofidel group. Sofidel also decided to calculate the event's carbon emissions and asked Treedom to offset them by planting trees and finding an idea to celebrate the growth of the Sofidel forest.

Concept

During the awards dinner of the Sofidel Supplier Awards, Sofidel decided that the best way to communicate their CSR was to gift a tree to each participant. Throughout the evening event, hostesses equipped with tablets, went to each table to allow guests to plant trees in real time. Every 30 minutes a large monitor on stage showed the number of trees planted by guests. As a result of the evening's success, the initiative was then repeated the following year, offsetting the event's emissions with another 330 trees planted in Kenya.

Created by Treedom

Competition

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Web development

Development of an instant counter of the trees planted, projected on a big screen during the event

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Communication

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Media plan

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Eco gadget

Design of the pop up cards gifted during the event.

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Emissions estimate

CO2 emissions estimate of the event.

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Carbon footprint

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Copy/Storytelling

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Photo/Video

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Arianna Vita
Sofidel CSR Manager

A beautiful initiative, one that has driven the loyalty of employees and buyers, who appreciate Sofidel's environmental responsibility and above all enjoyed the Treedom gift.

Output of the initiative

80% Percentage of participants who redeemed trees during the event

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