Smartbox

Smartbox Group is the number one brand in Italy and Europe in the field of gift experiences. Pioneer in the sector, Smartbox Group distributes its gift boxes in more than 18,000 strategic points of sale, such as department stores and supermarkets, but also through online retailers and across 9 websites of their various brands. The company has included the objective of making a positive contribution to the protection and preservation of the environment among their founding values and mission.

N. of trees planted 4000
Beneficiary farmers 235
Forestry project Kenya

Brief

Smartbox wants to include a green reward for their customers in their Christmas campaign, allowing the company to share their environmental commitment. A fun and innovative way of rewarding their customers, with a positive impact on the planet and the communities involved.

Concept

On the occasion of Christmas, Smartbox joined Treedom, planting 4,000 trees in Kenya. Smartbox chose to communicate its contribution to the planet with a large campaign across the physical and e-commerce stores of its business partners including: Euronics, Feltrinelli, Carrefour, Mediaworld and Mondadori. The initiative was promoted through a dedicated mini-site, radio commercials and posts on the main social networks. When purchasing a Smartbox product, customers were given the opportunity to adopt their own tree, planted in the "Smart Tree Forest". 4,000 trees up for grabs. Treedom, in addition to planting the trees, supported Smartbox with copy-writing for the initiative.

Created by Treedom

Competition

false

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Web development

false

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Communication

false

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Media plan

false

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Eco gadget

false

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Emissions estimate

false

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Carbon footprint

false

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Copy/Storytelling

false

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Photo/Video

Treedom has provided a set of photos exclusively for the customer.

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Output of the initiative

6.000 stores involved and e-commerce of major business partners.

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