Acqua Minerale San Benedetto S.p.A. is an Italian multinational company operating in the field of non-alcoholic beverages. With 44 bottling lines in Italy each year it produces 4.2 billion bottles of mineral water and soft drinks. San Benedetto with the Eco Green project has reduced its emissions by 20.3% and produces the 1L Easy bottle with 50% recycled plastic RPET.
Acqua San Benedetto wanted to increase the green perception of its brand and to communicate, with a concrete action such as planting trees, the company's environmental responsibility (such as the use of bottles produced with recycled PET and the reduction of CO2 emissions). In particular, San Benedetto wanted to revamp the label for its Eco-Green line 1L Easy bottle format, which talks about the company's environmental commitment.
To increase the perception of its green credentials, San Benedetto participated in a reforestation project. 'La Foresta San Benedetto' campaign was then launched to provide information about the company's contribution to reforestation in Italy, and to give its customers the chance to win a tree. The campaign was promoted on the label of 25 million 1L Easy bottles and through a competition microsite, where users had the chance to win 6000 trees and 3 BMW Cruise e-bikes with pedal assistance. Treedom, in addition to planting trees, created all creative assets for the competition, including the microsite, graphics and copywriting, and provided digital marketing and advertising services.
Created by Treedom
Competition concept ideation and development.CONTACT US NOW
La Foresta San Benedetto microsite developmentCONTACT US NOW
Development of concept, graphics and texts for labels (printed on 25 million bottles), in store advertising, online and offline campaigns, and press materials.CONTACT US NOW
Facebook campaign media plan for 6 monthsCONTACT US NOW
Creation of eco-gadget for journalists at the press conferenceCONTACT US NOW
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Creative assets for the whole campaign: graphics, copy and storytelling contentsCONTACT US NOW
Creation of the creative assets, including the video scripts and photographs taken during the six months of the initiative, useful both at the press conference and for communicating on social networks.CONTACT US NOW