Ferragamo

Salvatore Ferragamo S.p.A., is one of the leading luxury brands, which designs, produces and sells footwear, leather goods, clothing, silk products and other accessories, as well as perfumes, for men and women, all strictly Made in Italy. Considering the entire distribution network, Ferragamo is present in over 90 countries worldwide. In order to protect the environment, the company aims to contribute positively to its conservation, through the development of strategies and initiatives aimed at minimizing the environmental impact of its business practices.

N. of trees planted 100
Beneficiary farmers 6
Forestry project Kenya

Brief

Ferragamo was looking for a partner to launch the Rainbow Future, the first completely sustainable Salvatore Ferragamo footwear. The model comes from the legendary Rainbow sandal (one of Salvatore Ferragamo's symbolic creations, made of suede in 1938 for the actress Judy Garland) and celebrates the link between the Made in Italy tradition and the brand's commitment to sustainable development. Presented in a limited edition of 100, Ferragamo asked Treedom to plant a tree for each shoe produced to celebrate the sustainability of the product.

Concept

Salvatore Ferragamo with Treedom's support planted 100 Orange trees in Sicily, to celebrate their sustainable production of high quality products, carried out using environmentally friendly methods. A code shown on the accompanying certificate tied each tree to a pair of Rainbow Futures forever. A precious gift with great symbolic value, whose memory will be renewed over time on Treedom.net's pages.

Created by Treedom

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Communication

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Eco gadget

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Emissions estimate

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Carbon footprint

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Copy/Storytelling

Content development for the initiative, useful for storytelling.

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