Radio Deejay

Radio Deejay is a famous Italian private radio station owned by GEDI Gruppo Editoriale. It is without a doubt one of the most important radios in Italy. In its 30-year history it has always supported both social and environmental causes.

Brief

In 2016 Radio Deejay, already a strong promoter of social causes during several of its broadcasts, decided to look for a partner to promote environmental protection and responsibility.

Concept

Treedom created for Radio Deejay, and in particular for the Tropical Pizza broadcast, a one-month campaign that invited listeners to plant trees in the Radio Deejay forest. As a result of the initiative's success, Treedom trees are given as loyalty rewards during Christmas week and Valentine's Day, to encourage listeners to plant and gift a tree for these holidays. Every year for 2 weeks the radio hosts and social channels of Radio Deejay promote the initiative, talking about the environment and inviting listeners to plant a tree.

Created by Treedom

Competition

false

CONTACT US NOW

Web development

Inda Forest microsite development

CONTACT US NOW

Communication

Development of the concept, the creative assets and the communication strategy for the initiative.

CONTACT US NOW

Media plan

Creation of the campaign and posts published on the Radio Deejay social channels.

CONTACT US NOW

Eco gadget

Design of the cards given to the loyalty prize winners each year.

CONTACT US NOW

Emissions estimate

false

CONTACT US NOW

Carbon footprint

false

CONTACT US NOW

Copy/Storytelling

Environmentally-themed content creation for radio hosts.

CONTACT US NOW

Photo/Video

false

CONTACT US NOW

Patrizia Gervasio
Marketing Radio Deejay

Our listeners always respond with great enthusiasm to the initiatives that we organize every year with Treedom. All of us, including our radio hosts, are really happy to be able to do something good for our planet.

Output of the initiative

4 years During Christmas week and Valentine's Day Treedom, has been chosen as permanent green partner

Discover our services and make inquiries without obligation.

CONTACT US NOW