Pinko

PINKO is a prestigious clothing company, present in over 250 stores worldwide, including own brand and franchises, and in about 1500 wholesale points of sale. PINKO has always adopted international standards to guarantee responsible business practices, for people, for work and for the environment.

Brief

Pinko wanted to launch a capsule collection with a green DNA, starting from the production materials. The collection was to be linked to an environmental project that demonstrated Pinko's commitment with a concrete gesture, one that was transparent and shareable.

Concept

Pinko produced 10,000 organic cotton t-shirts, each paired with a fruit tree planted in an exclusive agroforestry project in Kenya. Pinko launched the t-shirt with an exclusive event in Milan and supported the sale and promotion of the t-shirt with a great PINKO X TREEDOM campaign under the #StartWithATree hashtag. The campaign ran mainly on digital, with a focus on Instagram, and involved VIPs and influencers. Those who bought the t-shirt were gifted their own tree in the Pinko x Treedom forest, that they could then follow online over time. It was possible to personalize the t-shirts and share them on Instagram to spread their positive message.

Created by Treedom

Competition

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Web development

Content development for the initiative, useful for storytelling.

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Communication

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Media plan

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Eco gadget

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Emissions estimate

false

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Carbon footprint

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Copy/Storytelling

false

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Photo/Video

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