Orange

Orange Belgium is one of the leading telecom operators on the Belgian market, with over 3 million customers. It provides mobile, internet and TV services to private and business customers. Orange Belgium is a subsidiary of the Orange Group, one of the leading European and African telecom services operators. Orange actively promotes campaigns to build trust in the digital world, contributes to the economic and social development of the countries in which it operates, promotes the transition to clean energy and supports the environment.

N. of trees planted 5.187 in the first 4 months of the campaign
Beneficiary farmers 147
Forestry project Cameroon

Brief

Orange Belgium was looking for a new gift to add to the awards catalog linked to their app. The goal was to reward customer loyalty with a gift that had a sustainability component and that engaged customers over the long-term.

Concept

Active users on the My Orange app periodically receive prizes or discount coupons within the Orange 'Thank You' program. Customers can choose between 3 gifts each time, one of these is a Treedom tree, the only one to offer social and environmental benefits. This gift also helps retain the customers who chose it as they receive periodic updates about their tree via a personalised communication with the Orange logo.

Created by Treedom

Competition

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Web development

Creation of a special landing page dedicated to Orange customers. Development of an instant counter of the trees planted by Orange customers

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Communication

Development of graphics and texts for the section of the app dedicated to the Treedom gift.

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Media plan

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Eco gadget

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Emissions estimate

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Carbon footprint

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Copy/Storytelling

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Photo/Video

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Benoit Berthelot
Customer Engagement Manager at Orange Belgium

We are happy to be part of the Treedom family. Treedom is one of the gifts we offer in our 'Orange Thank You' loyalty program, and our customers are enthusiastic about dedicating their gift to a good cause.

Output of the initiative

1 out of 3 Users who chose the Treedom tree
16% out of 60 Chose the Treedom

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