NWB

NWB Verlag is a third-generation family company based in Herne. A specialized publisher, they focus on the areas of tax law, commercial law and accounting, as well as, with the KIEHL publishing house, in the fields of commercial education and training.

N. of trees planted 600
Beneficiary farmers 122
Forestry project Kenya, Haiti

Brief

On the company's 70th anniversary, NWB Verlag wanted to communicate its commitment to sustainability and plant trees to offset their CO2 emissions. Furthermore, the publishing house wanted to encourage the download of its sustainability report.

Concept

On the day in which their corporate sustainability report was published, the company donated a tree to all employees and encouraged them to download the report. In addition, the trees were at the center of a social media campaign in which the first 100 of them were gifted to the first 100 people who downloaded the report.

Created by Treedom

Competition

false

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Web development

false

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Communication

false

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Media plan

false

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Eco gadget

Creation of eco-gadgets as gifts for the recipients of the sustainability report.

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Emissions estimate

false

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Carbon footprint

false

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Copy/Storytelling

false

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Photo/Video

false

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Dr. Ludger Kleybolt
Managing Director

Stopping climate change is one of the greatest challenges of our time. Because of climate change, entire areas of the world can become uninhabitable, contributing to mass migration. Being a climate-neutral company, we always try to reduce our CO2 emissions and offset those that are unavoidable

Output of the initiative

+ 377% Increase of the sustainability report downloads vs. 2016
+ 288% Increase in clicks on the newsletter

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