Nespresso

The Nespresso company is an independent business managed globally by the Nestlé Group. Headquartered in Lausanne, Switzerland, Nespresso is present in over 60 countries and employs over 12,000 people worldwide. Nespresso adopts a holistic and long-term approach to sustainability, in all operations: from coffee procurement to capsule recycling, involving its customers in the Nespresso recycling cups project.

N. of trees planted 1.100
Beneficiary farmers 41
Forestry project Kenya

Brief

In 2017 Nespresso successfully collaborated with Treedom for the initiative called 'A tree for each employee'. The company then decided to gift a tree to each customer for International Recycling Day. The goals were to reward customers who brought the used capsules in-store for recycling, and to retain them over the long term.

Concept

To reward its customers during the International Recycling Day, Nespresso Belgium, planted 700 trees (of which 100 were for press and media) to be gifted to customers who returned a bag of Nespresso used capsules in one of Brussels's flagship stores. Customers who brought used capsules received a coffee plant with a special tag with a code to plant a Treedom tree in Kenya.

Created by Treedom

Competition

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Web development

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Communication

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Media plan

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Eco gadget

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Emissions estimate

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Carbon footprint

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Copy/Storytelling

Content development for the initiative, useful for storytelling.

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Photo/Video

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