GEA

GEA Group AG, headquartered in Düsseldorf, Germany is a global equipment and process technology provider for the food industry and a wide range of other industries.

N. of trees planted 1.366
Beneficiary farmers 120
Forestry project Italy, Cameroon, Haiti, Kenya, Nepal

Brief

GEA group searched for a tool to engage potential job candidates during a trade show, #ACHEMA18.

Concept

In order to attract students, GEA group gifted Treedom trees to students who visited the company’s booth and learned more about GEA’s technology. They were encouraged to adopt a tree and do something good for the planet and smallholder farmers in Kenya. By participating, they were contributing to and learning about GEA’s principle 'engineering for a better world'. The action was extended to the digital world. All users that left a comment to the related LinkedIn and Intranet post participated in a raffle to win 10 trees on each platform.

Created by Treedom

Competition

false

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Web development

false

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Communication

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Media plan

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Eco gadget

Creation of eco-gadgets as gifts for the fair participants

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Emissions estimate

false

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Carbon footprint

false

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Copy/Storytelling

false

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Photo/Video

false

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Natalie Schiebener
Employer Branding Manager, GEA Group

Thanks to Treedom we could communicate our mission ‘Engineering for a better world’ not with empty words, but through action. Our employees and potential candidates could plant their own trees and contribute to a better world together with us.

Output of the initiative

1,58% LinkedIn CTR
2,63% LinkedIn engagement rate

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