Findus

Findus is a leading producer in Italy of a wide range of high quality frozen products. Health and the protection of the Earth are a fundamental value for Findus. This is why they have joined the SAI Platform, the main global initiative for sustainable agriculture.

N. of trees planted 1.810
Beneficiary farmers 20
Forestry project Italy, Sicily

Brief

Findus wanted to create a new initiative that granted it exhibition spaces with GDO partners. It also aimed to communicate its environmental commitment through a concrete project in Italy.

Concept

To increase the perception of Findus's green positioning and to obtain space in the large-scale retail trade, a new tree planting project in Italy was chosen. The Findus Forest initiative and Findus' sustainability principles were communicated through special exhibition islands, and through a competition where buyers of vegetable products were given the chance to win one of 1800 trees. Treedom, in addition to the planting of the trees, created the competition assets for the initiative, including a microsite for the Findus competition.

Created by Treedom

Competition

false

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Web development

Development of the Findus Forest microsite where participants could win the trees up for grabs.

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Communication

Creative concept development.

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Media plan

false

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Eco gadget

false

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Emissions estimate

false

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Carbon footprint

false

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Copy/Storytelling

Microsite and campaign copy-writing.

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Photo/Video

false

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Federico Cortese
In Store Execution Findus

I can prove how much the initiative was appreciated by telling you that the team responsible was rewarded by the entire company for that quarter's best CSR activity. Morevoer, it was highly appreciated also by our employees, who were very interested in your cause and who will soon be adopting other trees! 😊

Output of the initiative

137 Retail stores in Italy covered with POP material

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