Enel Jovanotti

Enel is part of a group of companies that manages the production and distribution of electricity and gas in about 37 countries in Europe, North America, Latin America, Asia and Africa and Oceania. With more than 63.7 million customers worldwide, it is the number one distributor in Europe in terms of customer numbers. As a company, it has committed itself to achieving the SDGs (Sustainable Development Goals) by 2020. In particular, to guarantee universal access to clean and economically sustainable energy.

N. of trees planted 13.061
Beneficiary farmers 768
Forestry project Cameroon

Brief

Enel wanted to sponsor Jovanotti's music tour by engaging the audience in a way that made them feel protagonists, communicating to them the company's green efforts.

Concept

Enel achieved great visibility by sponsoring Jovanotti's eco-friendly tour and engaged the tour spectators with a competition that will continue to connect them to the company over time. 12,000 trees were planted to offset the CO2 emissions of the Jovanotti tour. During the 60 tour stops, the trees in the Enel Forest were gifted to fans through an online competition.

Created by Treedom

Competition

Contest organization: Jovanotti fans were able to win a tree by entering the number found on their ticket on the dedicated website.

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Web development

'Positive Offset' microsite development, where users could read all the tour details and win their own tree.

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Communication

Development of the concept, the assets and the communication strategy for the initiative.

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Media plan

Press release and joint press office with Enel for the initiative.

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Eco gadget

false

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Emissions estimate

Estimated CO2 emissions of the Jovanotti tour.

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Carbon footprint

false

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Copy/Storytelling

Content development for the Positive Offset microsite.

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Photo/Video

false

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Lorenzo Jovanotti

The project aims to offset the CO2 produced during my concerts by planting trees in Africa. It seems like a great initiative!

Output of the initiative

64 Tour stops
878 Press and web mentions

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