Enel

Enel is part of a group of companies that manages the production and distribution of electricity and gas in about 37 countries in Europe, North America, Latin America, Asia and Africa and Oceania. With more than 63.7 million customers worldwide, it is the number one distributor in Europe in terms of customer numbers. As a company, it has committed itself to achieving the SDGs (Sustainable Development Goals) by 2020. In particular, to guarantee universal access to clean and economically sustainable energy.

N. of trees planted 68.844
Beneficiary farmers 2.690
Forestry project Cameroon, Kenya, Senegal, Haiti, Italy, Argentina, Malawi

Brief

Enel wanted to add a green award within their loyalty program to allow them to talk about its environmental commitment.

Concept

Enel has planted with Treedom over 65.000 trees. Over the years, Enel has expanded its price catalog by giving customers the opportunity to turn their accumulated points into trees. More than 12.000 users have selected a tree as their prize and Enel has been able to triple their engagement rate: For every tree selected by the customer, Enel has planted another tree and in total, more than 45.00 trees have been planted.

Created by Treedom

Competition

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Web development

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Communication

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Media plan

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Eco gadget

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Emissions estimate

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Carbon footprint

false

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Copy/Storytelling

Content development for all creative assets, including web and catalog

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Photo/Video

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Output of the initiative

12.000 Users who chose the tree gift

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