Berlucchi

Guido Berlucchi is one of the most prestigious wineries in Italy. For over 20 years it has been at the forefront of projects aimed at innovation and sustainability. The family-run nature of the company, with the second generation at the helm and the third one already, has always led its members to a far-sighted and resource-friendly approach. The company wants to offer a concrete contribution to the reforestation of the planet by planting trees with Treedom in Cameroon.

N. of trees planted 300
Beneficiary farmers 18
Forestry project Cameroon

Brief

On the occasion of Christmas, Berlucchi wants to launch a special campaign, inspiring its customers with an initiative for the planet and celebrating its path towards sustainability.

Concept

The project is promoted through the digital campaign "Berlucchi '61 for Treedom" and an exclusive limited edition pack. Berlucchi created the "Berlucchi '61 for Treedom" boxset to involve their customers in their commitment to the planet. The special pack contains, in addition to the gift card to redeem your tree, two of the winery's best-known Franciacorta wines: Berlucchi '61 Satèn and Berlucchi '61 Brut. Berlucchi launched the box and supported the sale and promotion with a great Christmas campaign, with a focus on Instagram, involving VIPs and influencers. Whoever bought the box received their tree as a gift, planted in the "Berlucchi Forest", a symbol of the winery's concrete commitment to the environment. The initiative had great visibility in the main magazines dedicated to Food & Wine including Tannico, Corriere Cucina and Sale&Pepe. Treedom, in addition to planting the trees, has created personalized eco-gadgets.

Created by Treedom

Competition

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Web development

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Communication

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Media plan

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Eco gadget

Treedom has created personalized postcards, which have been included in the gift boxes.

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Emissions estimate

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Carbon footprint

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Copy/Storytelling

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