24Bottles

24Bottles® is the Italian design brand created in 2013 with the aim of reducing the impact of disposable plastic bottles on the planet. The idea comes from the search for the most comfortable and functional solution to meet the need to hydrate in a healthy, elegant and ecological way, day by day. The concept is to create useful and functional objects that make the world a more pleasant and less polluted place. The company has embarked on a path to reduce its impact on the environment every day and to promote a more sustainable lifestyle for its customers.

N. of trees planted 8654
Beneficiary farmers 694
Forestry project Global - 11 countries

Brief

24Bottles® has decided to create a 100% sustainable product by calculating the carbon footprint of its bottles and offsetting the entire volume of CO2 emissions.

Concept

24Bottles® has decided to celebrate its commitment to a more sustainable future by calculating the carbon footprint of its bottles from raw material to production, from packaging to transport. Treedom has created the "Oxygen Forest" necessary to compensate for the entire life cycle of the bottles, planting over 8,000 trees in 11 countries around the world. 24Bottles® communicated the birth of the "Oxygen Forest" with a digital campaign "Start with a Bottle", mainly on Instagram and Facebook. They have also involved their customers by printing a QR Code on the bottle packaging and by displaying the virtual forest in the "Sustainability" section of their website. In addition to planting, Treedom has created the compensation prospectus necessary to neutralize the entire volume of CO2 emissions.

Created by Treedom

Competition

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Web development

Treedom has provided the iframe code for the customization of the "Sustainability" section of the institutional website.

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Communication

The Treedom logo is present on all 24Bottles® packages.

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Media plan

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Eco gadget

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Emissions estimate

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Carbon footprint

Brochure for the compensation of the ecological footprint of 24Bottles® products.

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Copy/Storytelling

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Photo/Video

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Output of the initiative

2.025.865 Kilograms of CO2 absorbed by the "Oxygen Forest".

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